Marketing

Marketers that aim to be ahead of the game.

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Get ready for the digital future.

Modern Marketing course will provide you with the insights about Modern Marketing fundamentals, Tactics, Good Practices and Alignment with Sales; to help you modernize your LeadGen efforts and make it happen in your organization.
Expand and create sustainable profitability for your business, develop new revenue streams through smart Lead Generation and get your organization ready for the digital future.
Do more! Accelerate your career and stay ahead of your competitors.

Summary

Who takes this course

Starting and experienced Marketing and Sales professionals

Difficulty

Beginner to Expert

Assessment

The courses have a final assessment with re-take restrictions. Successfully completing the final assessment will enable you to redeem your certificate of completion.

Certification

The Microsoft Professional Program is completed by completing the Capstone project. There isn’t an exam to complete this track.

Completion time

13 hours

Curriculum

Modern Marketing Fundamentals

Strengthen your marketing expertise with evolving modern marketing fundamentals.

Summary

Length
3 hours
Level
Beginner
Language
English

About this course

The transition to the Cloud also means a transition to a different marketing approach that focuses on feeding the top of the sales funnel. This course focuses on the principles and fundamentals of modern marketing that are needed to expand and create sustainable profitability for your tech business, develop new revenue streams through smart lead generation and getting your organization ready for the digital future.

What you’ll learn

  • How to better understand your audiences
  • How to craft inspiring value propositions
  • How to plan your marketing strategy, goals and tactics
  • How to set and monitor the right KPIs
  • How to get started with B2B lead generation

Prerequisites

  • A general understanding of marketing
  • A general understanding of business acumen
Modern Marketing Tactics

These tactics will power up your marketing strategies and help you streamline your marketing funnel.

Summary

Length
5 hours
Level
Intermediate
Language
English

About this course

This course focuses on modern marketing channels and technologies and is designed to provide you with practical skills-sets, tactics and techniques to advance your digital marketing knowledge and support your daily lead generation efforts.

What you’ll learn

  • How to better understand B2B marketing channels
  • How to manage and increase Client Lifetime Value
  • How to utilize different tactics and techniques
  • How to increase the ROI through Lead Scoring and Nurturing
  • How to set-up your marketing mix

Prerequisites

  • A fundamental understanding of modern marketing
  • A fundamental understanding of marketing tools and techniques
Modern Marketing B2B Campaigns

Build your B2B marketing campaigns from start to finish with improved results and greater market impact.

Summary

Length
3 hours
Level
Expert
Language
English

About this course

This course focuses on the marketing interactions and approach demanded by different types of modern B2B buyers in the tech industry. The course starts with an overview of simple B2B contact acquisition campaigns and gradually progresses to more comprehensive hybrid and industry Thought Leadership campaigns to add B2B specialism to your existing knowledge.

What you’ll learn

  • How to plan and execute a Contact Acquisition Campaign
  • How to plan and execute a Lead Generation Campaign
  • How to improve ROI and traction with Lead Nurturing
  • How to add a digital component to your traditional campaigns
  • How to expand or upgrade your campaigns with a Thought Leadership component

Prerequisites

  • A good understanding of modern marketing tactics and techniques
  • A good understanding of B2B customer behaviors in the tech industry
Lead Transition to Sales

Align with your Sales colleagues to make the most of your time and effort and increase lead conversions.

Summary

Length
2 hours
Level
Expert
Language
English

About this course

This course focuses on the shift in thinking and approach to get sales and marketing teams to function like a well-oiled machine, where marketing knows more about sales, sales knows more about marketing, and we all know more about our customers.

What you’ll learn

  • How to better define the role of Sales & Marketing in a customer-driven economy
  • How to align corporate Sales & Marketing
  • How to formalize the process and relationship through a Marketing SLA
  • How to plan and execute a Lead Handoff

Prerequisites

  • A good understanding of modern marketing in B2B
  • A good understanding of sales and business acumen

Need help?

If you have questions about our courses, check our FAQs or get in touch with us here.